The man is attacked by Cell in the city. He begs and pleads Piccolo to be saved when Piccolo arrives to face Cell. He offers Piccolo all the money he has, and exclaims that he is the richest man in town. Cell appears to let him go after being threatened by Piccolo, but proceeds to absorb the defenseless man until all that remains are his clothes and a few wads of rubber banded Zeni.
He briefly reappears as one of the souls trapped in Cell when Cell powers up to fight Android 17. He is presumably revived by the Dragon Balls along with Cell's other victims after the monster is defeated by Super Saiyan 2 Gohan at the Cell Games.